Spring is here, and it marks the time when we come out of our “hibernation” mode. Our lives seem to leap into a faster pace with more events and errands to fill our time, and more pleasant weather and daylight to do them in. Spring and summer truly becomes the time for us women to take the challenges and delight in the benefits of what it truly means to be a modern woman. A woman in today’s hectic world needs to be the best in two worlds: an ambitious, active go-getter who is also the pinnacle of grace and femininity. Whether you are working in a busy office, running around doing shopping errands, dropping children off at different sporting events or even participating in some yourself, sightseeing on mini vacations, then running off to graduations, weddings, bridal or baby showers, or just a night out, a modern woman has to be fully prepared and effortlessly dressed for each occasion. Fortunately, this spring season, fashion has brought a fusion of two trends that embody the modern woman’s lifestyle: modern sporty and feminine romantic styling.

Modern and sporty style interprets active, high-tech and industrial items, fabrics and trims into new sportswear that go beyond the gym, and into casual daywear. The interest in all things active is developing into a more sophisticated ensemble concept. High end and updated anoraks, hoodies, track pants, T-shirt dresses all paired with chic, modern casual legwear. Tunic dresses are paired with sporty leggings and capris, while parka dresses can be worn with comfortable high heeled sneakers. We see this modernity of daywear, ranging from futuristic inspired to more basic, effortless styling: clean lines with technological fabrications that allow the chic and comfortable to be encompassed in the same look. Baring witness to this trend and seeing it’s necessity for the life of a modern woman, we here at Hanesbrands Inc. are excited to announce the launch of our new Smooth Illusions® Go Figure™ body-wear line. Go Figure brand/product is not about hosiery or shape-wear. It’s a new collection of body-wear: 3 super sleek styles designed with innovation and comfort that smooth your silhouette and make everything you wear look better. Each of the three Go Figure products, the Mid-Thigh, Capri, and Waistsmoother, all are designed to gently hug your body with graduated compression that provides targeted control only where you need it, allowing your body to move freely-perfect for those busy spring and summer days! Taking advantage of the new trends in technological fabrications, each of these products also has a Tummy Tone Zone that is built in for extra tummy support. They are also all made with Clothing Compatible™ fabric that allows clothes to glide on easily over the garments. The Mid-Thigh and the Capri have invisible leg bands, and no waistbands to eliminate the binding and bulging of other traditional bands thus allowing a more comfortable, flexible fit. The Capri actually has beautifully breathable sheer leg, which can be worn under pants, or under dresses and skirts to capture that chic, sporty look. The Waistsmoother has a high-waisted silhouette from the bra line to mid-thigh with a comfort band with silicone that stays securely in place and smoothes the entire trouble area around the waist, eliminating the dreaded bulge-over-the-pants. All three products are staple body-wear pieces for the modern woman who is constantly on-the-go, yet intelligently fashion and body conscious.

For all those formal and evening events that are sure to take place this spring and summer, the trend can be summed up in one word: romantic. Hyper-feminine and historical looks continue to offer a dreamy escape from your modern, hectic reality. Pretty and fragile, sweet and innocent influences are interpreted into clothes and leg-wear that are overtly ladylike and even girly. There are frills, ruffles and flounces trimmings everywhere, along with floral prints, patterns and appliqués, embroideries and lace. Our Hanes® Fashion Floral net tight style is perfect accessory to convey the intricate femininity of this trend. Inspired by elegant floral lace, this style brings feminine patterning and texture to an ensemble. Our other Hanes Fashion Pinstripe style is also a delicately woven, vintage inspired net tight that is a play on the classic menswear pinstripe with glamorous fishnet and open-work details. Our Hanes Fashion Backseam style is also slightly evocative of the 1940’s glamour girl, who has also demurely strutted her stuff in a big way on this season’s runways. This classic Backseam style has French heel details with a soft and sophisticated hand. For more vintage boudoir styling for the summer evenings, our Absolutely Ultra Sheer Lace Thigh High style with its elegant vintage lace details, and ultra sheer and breathable leg, is ideal for the lingerie enthusiast who desires the ultimate feminine styling.

For whatever occasion your spring and summer day brings, make sure to be true to your modern self, balancing all that life brings to you, while looking and feeling fabulous!